Collaboration Works Both Ways
I’ve said this before, and I’ll say it again. And again, and again!
Collaboration is a key element of great design. Every client has their own perspective on what they want, which is great because it makes every project I work on unique. I get to see my interpretation of the BrandMap and how my process is working through fresh eyes.
As a window into the collaborative process, I thought it would be useful to share a few commonalities or expectations that I’ve learned from my clients along the way.
Listen.
Understanding is the cornerstone of any BrandMap, and communication is a two-way process. It’s vital that all parties truly hear what’s being asked of them and explained to them.
Propose the unexpected
One of the joys of the design process is finding an unexplored angle in a BrandMap that delights a client. Similarly, we love our clients to surprise us with ideas, however unusual (which ties in neatly to my next point)
Ask questions – assume nothing
An important element of the partnership we enter into on a project is to be comfortable asking anything. Take this as a general rule of thumb – no question is a stupid question…within reason, obviously!
Assume nothing – ask questions
Always seek clarity if you’re unsure. Don’t make any expectations about the brief if it’s not explained to your satisfaction. This applies to timescales, budgets, communication and how the work will be delivered, etc. Nobody wants any nasty surprises…
Under promise, over deliver
…but people do love a great surprise! This one may sound a little corny, but my expectation is always to exceed client expectations. This point draws together all of the above points and creates an understanding that can lead to something truly remarkable.
One final expectation
Design, like all creative experiences, is a journey. It’s the process of translating an idea, either your own or someone else’s, into a clearly defined, tangible outcome.
Our design brief is a BrandMap. When we share our thoughts on any aspect of that process, we have an opportunity to course-correct and find better ways of working. And that ultimately makes our future journeys together easier to navigate.
Until next time, this is Rick signing off.
Howdy!
I'm Rick, and I practice brand strategy and identity design in Pittsburgh, the City of Bridges.
For decades, I've been creating brand identity solutions for expert solopreneurs and small businesses where the stakes are personal, and the brand and the person are inseparable.
I want people to understand why differentiation matters, share what I've learned along the way, and explore what makes a brand compelling (or forgettable).