On My Bookshelf: Designing Brand Identity: An Essential Guide for the Whole Branding Team
As a brand strategist and identity designer, I’ve amassed quite a few remarkable books on brand and design over the years (I know, it's a shocker).
Occasionally, I’d like to recommend some of my favorites to you and hopefully inspire you to dive into a varied and fascinating subject.
I couldn’t launch this series with any other book. I’m always looking for fresh insights, new ideas and emerging trends in branding and design. That’s why I keep the latest edition of this book close at hand – an essential quick reference guide covering every aspect of the brand process.
On My Bookshelf
Designing Brand Identity: An Essential Guide for the Whole Branding Team
By Alina Wheeler
Howdy!
I'm Rick, and I practice brand strategy and identity design in Pittsburgh, the City of Bridges.
For decades, I've been creating brand identity solutions for small businesses, professionals, and nonprofits—where the stakes are personal and the brand and the person are inseparable.
I want people to understand why differentiation matters, share what I've learned along the way, and explore what makes a brand compelling (or forgettable).