On My Bookshelf: Designing Brand Identity: An Essential Guide for the Whole Branding Team
As a design and brand expert, I’ve amassed quite a few remarkable books on brand and design over the years (I know, it’s a shocker).
Occasionally I’d like to recommend some of my favorites to you, and hopefully inspire you to dive into a varied and fascinating subject.
I couldn’t launch this series with any other book. I’m always looking for fresh insight, new ideas and developing trends in brand and design. That’s why I keep the latest edition of this book close at hand – an essential quick reference guide covering every aspect of the brand process.
On My Bookshelf
Designing Brand Identity: An Essential Guide for the Whole Branding Team
By Alina Wheeler
For a peek inside visit Alina’s website.
Howdy!
I’m Rick, a seasoned brand strategist and identity designer practicing in Pittsburgh, the City of Bridges.
For more than 40 years, I’ve been creating memorable brand identity solutions for small businesses, arts-oriented nonprofits and feisty solopreneurs.
I want people to understand why a compelling brand is essential to their success, share a few personal experiences, and explore what goes into a good (or bad) design.