Why do I call myself the Savvy Brander?
It’s a good question. Savvy is a term open to many interpretations. On a personal level, it’s someone who’s shrewd, perceptive, or street-smart. In business, I see it as the…
Consistency – The power to boost your brand
Spring into success using the power of consistency! Discover why strategy can help you build a recognizable, memorable brand and propel your business forward.
Pro bono work is for good
There are benefits for brand and design agencies taking pro bono work to help non-profit organizations realize their image and fundraising goals.
Everybody deserves great design
I talk a lot about brand identity design, and I’d understand if you think it only applies to corporations and big-name brands. But in truth, great design is for everybody – because design is about communication.
The ripple effect
A strong visual identity and a good marketing campaign will do a lot to grab the attention of the audience you want to reach. But what turns a one-time buyer of your product or service into a loyal customer?
How thinking left and right creates better design results
I’ve been a graphic designer all my career. But that wasn’t the path I expected to take when growing up. My father was an automotive engineer at General Motors, working…
Site unseen
It’s a common belief that you only have one chance to make a good first impression. This adage applies to your online presence, too. A dated or poorly designed website is, at best, forgettable, so it’s worth taking a fresh look periodically to see where you can improve the customer experience.
The Genuine Article –
Authenticity is indispensable to your success
It takes courage to stand out in business. But with so much competition vying for your market share, your customers and potential customers need to understand clearly who you are…
Build Your Brand and Boost Your Business
It’s a safe assumption that every business wants to be successful. Of course, what that means is down to your interpretation. It could be higher profits, increased market share, or…
The Power of Color: Viva Magenta
If wintry monotone skies are getting you down and you wonder what will spark joy when the holiday decorations are put away, it’s time to look around for new color…
Sponsorship – A small community gesture that makes a difference
Many of us are feeling the financial pinch at the moment. And if you’re a business trying to build brand awareness, expensive campaigns are a gamble. Sometimes it makes sense…
Howdy!
I’m Rick, a seasoned brand strategist and identity designer practicing in Pittsburgh, the City of Bridges.
For more than 40 years, I’ve been creating remarkable brand solutions for companies, nonprofits and feisty solopreneurs worldwide.
I want people to understand why a brand is essential to their success, share a few personal experiences, and explore what goes into a good (or bad) design.