On My Bookshelf: Designing Brand Identity: An Essential Guide for the Whole Branding Team
As a design and brand expert, I’ve amassed quite a few remarkable books on brand and design over the years (I know, it’s a shocker).
Occasionally I’d like to recommend some of my favorites to you, and hopefully inspire you to dive into a varied and fascinating subject.
I couldn’t launch this series with any other book. I’m always looking for fresh insight, new ideas and developing trends in brand and design. That’s why I keep the latest edition of this book close at hand – an essential quick reference guide covering every aspect of the brand process.
On My Bookshelf
Designing Brand Identity: An Essential Guide for the Whole Branding Team
By Alina Wheeler
For a peek inside visit Alina’s website.
Howdy!
I’m Rick, a seasoned brand strategist and identity designer practicing in Pittsburgh, the City of Bridges.
For more than 40 years, I’ve been creating remarkable brand solutions for companies, nonprofits and feisty solopreneurs worldwide.
I want people to understand why a brand is essential to their success, share a few personal experiences, and explore what goes into a good (or bad) design.