*USITT Identity System
Howdy!
I'm Rick, and I practice brand strategy and identity design in Pittsburgh, the City of Bridges.
For decades, I've been creating brand identity solutions for expert solopreneurs and small businesses where the stakes are personal, and the brand and the person are inseparable.
I want people to understand why differentiation matters, share what I've learned along the way, and explore what makes a brand compelling (or forgettable).